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Brand Collaboration - Fashion Designer Vanessa Gounden | Artist Anne Samat | Brown's London Art Weekend
1-3 July 2016

Vanessa Gounden Store Front
Vanessa Gounden
Vanessa Gounden Store Front
Vanessa Gounden Store Front
Anne Samat - Tribal Chief
Vanessa Gounden & Anne Samat
Anne Samat - Alpha & Omega
Anne Samat - Tribal Chief (Detail)
Anne Samat - Tribal Chief (Detail)
Anne Samat & Vanessa Gounden
Anne Samat & Vanessa Gounden
Anne Samat - Portrait of a Girl
Anne Samat & Vanessa Gounden
Anne Samat - Portrait of a Boy
Anne Samat & Vanessa Gounden
Anne Samat & Vanessa Gounden
Brown's London Art Weekend

Mehta Bell Projects were invited to participate in the prestigious Brown's London Art Weekend.  This event captured the excitement of a buzzing international art and fashion scene in Europe's busiest market.  The event played host to art collectors, art dealers, artists and enthusiasts with an exclusive programme of events and participants.  It celebrated the community of Mayfair and St James', bringing together art galleries and fashion houses in a unique and engaging way.   As part of the weekend's programme, Mehta Bell Projects presented a series of artworks by Anne Samat, in collaboration with luxury womenswear designer Vanessa Gounden.  

Malaysian artist Anne Samat employs the region’s traditional skill of weaving to create an intriguing discourse on gender roles in society. Echoing the fashion designer’s signature style, combining vivid colours, patterns and luxury fabrics, Samat painstakingly weaves coloured threads.  She combines these with mechanical and domestic paraphernalia to create an anthropomorphic work that appears as a mythological deity or totemic figure.  Both artist and designer have a strong social conscience and a sense of their rich cultural heritage.  This powerful artwork and striking fashion collection reflect both creatives’ celebration of skill, craft and femininity.​This exciting collaboration connects the visitors and collectors of Brown's London Art Weekend with an exceptional installation by upcoming artist Anne Samat, and the luxurious tailoring and individuality of Vanessa Gounden’s collection.

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